The first YouTube literary journal. And probably not the last.
The disadvantages (of which the article lists few) and the advantages of authors branding themselves.
If your sorrow for John Updike’s passing has not abated yet, you could always buy a T-shirt with his face on it from Flatmancrooked, a site which besides selling Updike-themed T-shirts, also has a blog, an audio journal (Raudio !), an anthology and more. Good tagline, too: “The Story, Reborn.”
The Rumpus has an interview with Jack Pendarvis.