WSJ has an article today that says people are reading more than ever — because of e-readers. While some of the article uses dubious facts, such as Amazon's claim that people with e-readers buy more than 3.3 times the books as before (c'mon Amazon, do free books count as "bought"?), the story gets really interesting when talking about the difference between men and women's habits:
E-readers also appear to be narrowing the gap in how men and women read. A study, released this month by the Book Industry Study Group Inc. found that men are bigger consumers of e-books than women by a narrow margin. Among e-book buyers, 52% were men compared with 48% for women—a reversal of print books, where women buy more.
Finally, the allure that technology wields over the high-testosteroned has created a beneficial side effect! The Moral: if you want a man to read, give him a gizmo.
