First Bestseller
This Course Offers
45 VIDEO LESSONS
I’ll teach you how to do a marketing campaign for your book step by step, with everything you need to do before, during and after your launch.
QUIZZES AND PDFS
Test your knowledge with quizzes, and use the resources in the PDFs to accelerate your book’s sales.
COMMUNITY
Join the Bookfox community of other writers marketing their book, exclusively for writers who buy this course. Ask questions, get advice.

My Book Marketing Past
For the last ten years, authors have emailed me telling me they’re disappointed with their book sales. They published a book only to discover only their friends and family purchased it. So in addition to working as an editor at Bookfox, I started dishing out marketing advice over email.

Course Creation
This course was born because of all that advice (there’s only so much emailing one man can do). This course encapsulates in 45 videos the most essential and practical information on book marketing — everything I know from fifteen years of being in the book trenches: attending marketing conferences, hobnobbing with publicists, and launching marketing strategies with authors.

After This Course
After taking this course, you’re going to have a book marketing campaign which will get the word out about your book and sell more copies. You’ll also be equipped with the knowledge of how to sell future books. It’s advice I’ve given to authors before and it works. I’m excited for it to work for you.
FAQ
No, you can take this course whenever you want. You have access for one full year.
Yes, yes, yes, absolutely. Ideally, book marketing should start 6 months BEFORE you publish your book.
Both! And when marketing strategies differ, I spend time talking about how you would market for each of them.
I created the course with both in mind. And when marketing strategies differ, I talk about what each type of author should do.
Yes, I include lots of ways to promote your book after it’s published.
Bookfox has appeared in:
Tackle the 10 Chapters at your own pace
The 45-video course is broken up into 10 chapters.
- Learn how to accomplish the 4 pillars of book marketing
- Check off accomplished book marketing tasks on your master calendar
- What to do before publication, during your launch week, and after your book is published
- Learn how to create a website, a book trailer, and a book cover that SELLS BOOKS.
- How to maximize the three types of reviews: pre-pub, media, and reader reviews
- How to troubleshoot your book if it’s not selling (yes, you can reverse the trend).
- Learn what NOT to do — I’ll help you avoid the common mistakes so many beginning authors make.
Course curriculum
1. Getting Pumped for Book Promotion
1. Got the Basics Down?
1. Brief survey before we begin…
2. Find Your Audience
2. Audience Quiz
2. Book Questionnaire PDF
2. Ideal Reader PDF
3. Craft Your Elevator Pitch
3. Elevator Pitch Quiz
3. Elevator Pitch PDF
4. Your Master Checklist of Book Marketing Tasks
4. Checklists & Calendars Quiz
4. Checklist PDF
4. Calendar PDF
5. Generate Your Literary Comrades List
5. Literary Comrades Quiz
5. Literary Comrades PDF
6. Five Quick Tips to Start Promoting Your Book
6. Quick Promo Quiz
6. Twitter Headers PDF
7. Never Make These 5 Book Marketing Mistakes
7. Marketing Mistakes Quiz
8. How to Score Great Blurbs
8. Blurbs Quiz
8. Blurb Request PDF
9. Create Your Author Persona
9. Author Persona Quiz
10. Master Your Book Cover in Twelve Steps
10. Test your Book Cover Knowledge, My Apprentice
10. Book Cover Designers PDF
11. Create a Dynamite Website
11. Answer these Three Website Questions to Become a Website Master
12. Twelve Items on a Great Author Website
12. Can you pass this website quiz?
12. Author Website PDF
13. Getting Reviews
13. Review Quiz
13. Pre-Pub Review PDF
14. Earn Those Media Reviews
14. Media Reviews Quiz
14. Media Review PDF
15. Five Ways to Get Reader Reviews
15. Reader Reviews Quiz
16. Designing Author Swag and Merchandise
16. Swag Quiz
17. Elevate Your Twitter Game
17. Twitter Quiz
17. Twitter PDF
18. Getting Pumped about Emails
18. Email Quiz
19. Quora, the best kept secret in book marketing
19. Quora Quiz
20. Supercharge Your Goodreads Presence
20. Goodreads Quiz
21. Do You Even Facebook, Bro?
21.Facebook Quiz
21. Facebook Promo Timeline PDF
22. Three Steps to Dominate Instagram
22. Instagram Quiz
22. Instagram Hashtags PDF
23. Get Thyself an Intern, Pronto!
23. Intern Quiz
23. Intern Projects PDF
24. Becoming Book Club Friendly
24. Book Club Quiz
25. Getting Pre-Orders – 3 Case Studies
25. Do you know how to get Pre-Orders?
26. Make Amazon Work For You
26. Do you know how to make Amazon work for you?
27. Should you hire a publicist?
27. Publicist Quiz
27. Marketability Score PDF
27. Freelance Publicists PDF
28. Book Trailer
28. Get Your Book Trailer ON …
29. How to Successfully do 3 Types of Book Giveaways
29. Book Giveaway Quiz
29 Post Giveaway Message PDF
30. Marketing 30 Metrics- Are you selling books?
30. Metrics Quiz
31. How to Create a Book Event (with 8 examples)
31. Events, Events, Events!
32. Making Bookstores Beg for Your Book
32. Bookstore Event Quiz
32. Email to Bookstores PDF
33. Brilliant Readings – What to do Before, During and After
33. Bookstore Reading Quiz
34. How to do a Paid Party
34. Paid Party Quiz
35. Seven Steps for an Unforgettable Virtual Book Tour
35. Virtual book tour Quiz
35. Blog Tour Companies PDF
35. Email to Blogs & Podcasts PDF
36. Libraries: the most Overlooked Tool in Book Promo
36. Library Quiz
37. Fifteen Things to Do on Your Launch Day
37. Four Questions for Your Publication Day
38. Advertising- What works, what doesn’t
38. Advertising Quiz
38. Ebook promo companies PDF
39. Your Ultimate Guide to Landing Spots on Radio & Podcasts
39. Radio/Podcast Quiz
40. Win an Award, Sell More Books
40. Ready to win awards?
40. List of Book Awards PDF
41. Use Blogging to Sell Books
41. Blogging Quiz
42. Marketing to Bow Ties and Classrooms
42. Academia quiz
43. Troubleshooting Your Campaign
43. Troubleshooting Questions
44. Marketing Beyond the Book
45. Three Tips as We Say Goodbye
Survey: What did you think of the course? Reviews

Learn About Me
Hi, I’m John Matthew Fox, and I help authors write better fiction. Over the last ten years, through courses and editing, I’ve helped hundreds of authors publish their books, win awards, and sell more books.
My website Bookfox has nearly 1,000 posts to help writers, and my books include “The Linchpin Writer: Crafting Your Novel’s Key Moments” and the short story collection “I Will Shout Your Name.”
I’ve been published by the Chicago Tribune, Los Angeles Times, and won fiction contests at Third Coast and Shenandoah.
Ask me a question?
john@bookfox.co

“Your First Bestseller” will earn your satisfaction
I’m confident that this course will help you sell books and connect with your audience. I’m so confident that I offer a 30-day money-back guarantee.
