Posts in "Marketing" category

9 Ways Writers Can Use NFTs

What are NFTs?NFTs for Writers

NFTs are digital collectibles. If you remember collecting baseball cards when you were a card, an NFT is a digital version of that card.

You can also have art NFTs, video NFTs, music NFTs, and, of course, book NFTs.

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25 Best Book Publicists and Promoters

The difference between a bestselling book and a book that sells a handful of copies can be summed up in one word: publicity.

Listen, you definitely need a better strategy than standing on a street corner, yelling and waving your book.

Thankfully, the 25 publicists on this list can provide you with a wealth of ideas, giving you access to media that you can’t get on your own.

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30 Best Book Cover Designers

I’ve seen a lot of fantastic books fail because of bad cover design.

No matter how good your book is, people simply won’t buy it if the cover art doesn’t grab their eye.

It’s unfair, but in a crowded marketplace you have to stand out, and the best way to do that is with a beautiful, eye-catching, genre-defining book cover. 

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8 Tips to Score Bookstore Readings for Your Book Tour

I’m going to give you the information every writer should know when approaching bookstores to plan a book tour: the perspective of a bookstore owner and an author.

In December of 2013, Brian Lampkin and I opened Scuppernong Books in Greensboro, North Carolina. We sell mostly new books, some used, and we have a café where you can buy coffee, beer, wine, small plates, and snacks. We get a lot of requests from writers who want to hold events at our store, many more requests than we could possibly schedule. We hold as many events as we can, but we still have to turn down writers.

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